Renewal reminders that actually get opened

A renewal reminder sent once, thirty days before expiry, catches the organised minority of your membership base. Everyone else needs a sequence.

A schedule that covers the real drop-off points

Most lapses happen not because a member decided to leave, but because the renewal email got buried. A reminder cadence of 90, 60, 30, 14 and 7 days before expiry — plus a follow-up on the expiry date itself and again at 7 and 30 days after — catches members at multiple points without feeling like spam, because each stage carries a different tone: informative early on, more direct as the date approaches, and a grace-period notice once it’s passed.

Grace periods reduce accidental churn

A short grace period after expiry, during which access isn’t immediately cut off, gives members room to act on that final reminder rather than losing access the moment a payment date passes. Paired with clear renewal invoices and a one-click renewal link, most of what looks like churn turns out to just be delay.